PARDIS
TAHERZADEH
I am a Product Designer passionate about creating intuitive, impactful experiences across digital platforms. With experience leading design for The Washington Post's Arc Publishing products, I have contributed to solutions that impact 1,500+ sites across 24+ countries, reaching over 1.5 billion unique visitors monthly. I have also worked on Amazon Web Services RDS products that serve thousands of customers globally, enabling seamless database management for businesses across various industries. I am dedicated to merging user needs with innovative, scalable solutions.
Check out my featured works below
Arc Publishing- The Washington Post
As lead designer at Arc XP, I developed subscription tools for B2B clients, including a Subscription Profile Management Block, streamlined Checkout Block, and content-saving features. These user-centered designs boosted engagement, client satisfaction, and reduced churn.
[ Role ]
Senior Product Designer
UX research, Strategy, Prototyping, Usability testing, etc.
[ Type ]
B2B-B2C-Web
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Amazon Web Services (AWS)
This project focused on enhancing the user experience for the Amazon RDS Custom service, specifically integrating Custom Engine Versions (CEVs) for Microsoft SQL Server, to improve customer satisfaction and adoption rates.
[ Role ]
Senior Product Designer
[ Type ]
B2B-Web
Amazon Web Services (AWS)
As a UX designer at AWS, I created a Figma design library for the RDS console, integrating AWS’s Polaris Design System to boost consistency and efficiency. The library, built on user research and usability testing, streamlined workflows, improved collaboration, and ensured scalable design across teams.
[ Role ]
User Experience Designer
Design Strategy, Component Creation, Governance process, Usability testing, etc.
[ Type ]
Design System Development
Examining Data and Empathizing with the User
My research process focuses on understanding user behaviors, needs, and business goals. I gather data through UX audits, user interviews, usability testing, and competitive analysis to uncover pain points and opportunities for improvement.
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Identifying and understanding business goals.
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Performing UX audit and collecting usage data and analytics.
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Conducting user interviews to explore user motivations, frustrations, and needs.
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Conducting usability testing to observe user interactions and identify usability issues.
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Analyzing data and extracting actionable insights to drive design decisions.
Maish Simon
UX Design Manager at
Amazon Web Services (AWS)
"Pardis demonstrated a strong customer obsession and curiosity, consistently delivering well-rounded and well-informed UX. Her ability to tackle multiple high-impact projects, particularly in building a scalable Figma library, was impressive and impactful."
Key Skill: Customer Focus & Curiosity in UX
Aaron Schmidt
Design Lead at Arc Publishing (The Washington Post)
"Pardis is a highly resourceful designer who excels in B2B/SaaS design. She’s passionate about delivering excellent user experiences and continuously seeks ways to make a greater impact, showcasing both intelligence and creativity."
Key Skill: B2B/SaaS Design & Problem Solving
Nicolas Munley
Product and UX Designer at
Amazon Web Services (AWS)
"Pardis combines a strong foundation in design strategy with a deep curiosity about users’ pain points. She excels in creating data-driven designs, as evidenced in her work on a team-specific design library that focused on user needs."
Key Skill: Data-Driven Design & Strategy
"Pardis joined Arc XP during a time of dramatic organizational changes and took on one of the most complex products in the suite. Despite challenges with onboarding, she handled everything with grace and professionalism."
Key Skill: Adaptability & Professionalism
"I had the pleasure of working with Pardis on several projects at AWS RDS. She has a deep understanding of the design process, collaborates well with cross-functional teams, and ensures that designs meet customer needs before launch."
Key Skill: Collaboration & Design Process Understanding